"What kind of video do I need?"
Videos can be an extremely helpful tool in marketing your business. They offer your audience a chance to meet you and hear your voice without having to book an appointment. They set you apart from your competition. They give your friends and customers something to share online.
And if done right, they can help build an emotional connection with your potential customers.
There are various types of videos that can help your business. Let’s put them into two schools of thought: traditional, and modern.
Their are four traditional video types are:
1) The Company Ad/Intro
2) The Product Demo Video
3) The Customer Testimonial Video
4) The ‘How-To’ Video
These kind of videos are important, depending on your audience and goals.
For more on these kinds of videos, check out this article.
But there are also the new-school, more modern type of videos, like:
1) The Company Story Video — Who are we, where did we come from, and where are we going? What are our values as a company? Films that tell a story tend to engage audiences better, and inviting your audience to become part of the story can be a very effective way to turn them into customers.
2) The FAQ Videos — What are some frequently asked questions that might concern your customers, or turn them off of your business? Having a video that is specific to one or two questions will likely get viewed by people who have those concerns, such as ‘If I invest, will I lose all my money?’ This will not only educate them so that they are not scared off, but will introduce you as a trustworthy advisor.
3) The Free Advice Videos — Everyone loves good content! Instead of trying to sell your business, giving away great ideas and advice is a great way to connect with people and increase shares on social media. Have some great money saving tips? Give them away in a video! People will like and trust you more because of it.
Still not convinced that videos are useful? Check out this article on how important videos are to the future of marketing.
Want to meet up in Kelowna or Vancouver to chat more about why videos are important? Send us a note at firstname.lastname@example.org